I was so proud to tell my readership about #marcmad last month on my blog. I was even prouder to see a few of my readers place “bets” on the bracket diligently run by Jonathan Wilson and Joel Wilcox. With thousands of tweets over the month long extravaganza is it possible say that no other single event in the wine world garnered as much twitter buzz? I am not joking, think about it. From a blog called www.labeled.ca they caused a bigger stir than anything Parker and Suckling ever condensed into 140 characters. Think I am over estimating? I bet you Gary Vaynerchuk’s Swan song Wine Library TV episode was less tweeted about than #marcmad. The wine world will not be able to ignore what these two hardworking, genuinely dedicated bloggers accomplished. This is exactly the community building success any twenty-first century communicator should aspire to accomplish. Congratulations guys!
The goal was to take the pulse of the wine world, and by a process of head to head elimination rounds decide which wine region of the world would wine drinkers like to have an exclusive and infinite supply of if they were exiled to a desert island. The twitter debates were spirited, intelligent, engaging and thought provoking. I was personally surprised to see how many people love Riesling. Sixty-four regions were thrown into the concise arena, and when all the blood had been spilled only one gladiator survived: British Columbia. No, #marcmad didn’t finish with an April Fool’s joke. British Columbia who emerged from the New World Conference trounced the Old World survivor, Burgundy.
(Pause for effect, sigh, pause again.)
Some loud voices in the #bcwine world grabbed a hold of the challenge and decided to make a concerted effort to bring their product to a more visible place and thought #marcmad was the right place to do so. They certainly understood the value the hard work put in by Joel and Jonathan. And in the end their passion and dedication won the day.
Frankly, I am a little pissed off by the self titled and aptly titled #bcwineterrorists. To the point where I think they owe a serious apology to Joel and Jonathan. The success of #marcmad was clearly mitigated by the noisy neighbours from the left coast. The bracket was gaining incredible traction, but the interests of a smaller community high-jacked the vehicle of the greater community. BC wine has incredible potential. But considering they are not able to produce enough of any quality single label to supply an export market in volume, they are a lovable, laudable second tier region, at best. This tournament could have served as a platform to introduce international wine drinkers to BC, Ontario and even Eastern Canada. But when a tree falls in forest…
What this selfish group of twerps accomplished was to muzzle casual #marcmad people by muscling their region that was generously ranked thirteenth in the New World bracket into a position where the entire exercise was drained of significant credibility. One of the most dedicated and highest profile #marcmad players, @RemyCharest even put his reputation on the line by inviting some wine world heavy hitters to join in for the #marcmad BC V. Burgundy finale, only to be asked what a BC wine was.
(Pause for effect, again)
I do enjoy BC wine, in my 80 bottle cellar, I have four BC wines. Frankly I only have one or two Burgundies right now. So I am not a BC wine hater by any stretch. But please let this be an example how a community can choose to build their position greater community, or isolate themselves in an echo chamber of self serving noise.
That having been said, I am looking forward to Next Year’s #marcmad and hope that everybody who plays along, plays nicely.