Familia Zuccardi fuZion Shiraz Malbec 2009, Mendoza, Argentina

Western rock bands often claim they are big in Japan. What about being big in Canada? Fuzion Shiraz Malbec from Argentina certainly is. This offering is a dark, course and almost full bodied affair that is as tough as a lumber jack and smooth as Celine Dion. You can’t easily discern one fruit flavour from another, but it tastes like some cherry and blackberry were thrown in the blender.

In export figures recently released by WineSur, the Argentinian wine marketing arm, says that the Fuzion brand sells virtually as much wine (dollar figures) in Canada than the top Argentinian brand, Alamos, in the United States. Keep in mind that Americans outnumber Canucks 10:1. That’s a lot of wine for a country (I stand on guard for thee) that has traditionally been a beer market. Why do Canadians love Fuzion so much? Well its cheap, but so are lots of wines.   And other brands are available in the same price category.

The buzz for Fuzion started in the province of Quebec, known for being a fun loving and wine friendly Quebecers, by reputation, have a connection with Latin culture and often fuse that with French heritage – note the two Shiraz (Syrah) and Malbec elements are french transplants. The wine does not, however, try to feign nobility – it is all about being boisterous and gregarious. These are also the characteristics of Quebecers that the ROCians (Rest of Canadians) appreciate about their French speaking partners. Soon after being sold in Quebec, the wine made its way to the most populous province of Ontario, where sales just took off.

My musical matching is an old tune by Louisanna Cajun singer Zachary Richard. Mr. Richard enjoys great success in Quebec – as he imports his musical heritage and shares a certain sympatico with the struggle of keeping French alive in North America.

Leave a comment and me know what wine you would match with this music.
WineSur Source: http://www.winesur.com/news/the-top-5-export-brands

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